Painting With Light – Workshop – Photoshop

One of my workshops for EDM (Exploring Digital Media) was to explore working with layers and Painting with Light in Photoshop.

We did this by photographing a Motorbike in the studio using various lighting angels and keeping the camera in a fixed position.

Then in Photoshop the images were edited by layering the images and painting in from each image (layer) the parts that were correctly exposed.

This process is used because it is very difficult to get the correct lighting in just one shot.

This technique is used widely in Car Advertising.


This is my edit of Motorbike in the studio processed in Photoshop.

Started with my base image.

Screen Shot 2015-04-13 at 10.51.03

And used the other images to paint in using the brush tool and

layer mask the different parts of the bike.

Screen Shot 2015-04-13 at 10.56.59

Screen Shot 2015-04-13 at 10.57.05

Screen Shot 2015-04-13 at 10.57.24

Screen Shot 2015-04-13 at 10.59.20

Screen Shot 2015-04-13 at 11.06.41

Screen Shot 2015-04-13 at 11.07.30

Screen Shot 2015-04-13 at 11.09.05

Screen Shot 2015-04-13 at 11.12.51

Screen Shot 2015-04-13 at 11.19.49

Screen Shot 2015-04-13 at 11.31.06

Screen Shot 2015-04-13 at 11.33.40

Added a Texture and Reflection



Exploring Digital Media – Presentation




















Creating my Aurasma Project

So after lots of research on Augment Apps I decided to use the Aurasma App.

This app will allow me to create my short video and design a Poster & Leaflet for the Market of Batley School Of Art.

First I shot my videos of Tutors and Students from the college.

After I had shot my videos I start to create my ”Trigger Images”

These are image that you scan with Aurasma App to link the image to the Video.



I then went about creating my leaflet in photoshop I had saved my images 5 inch square as I knew these were going to be the dimensions for my leaflet.

Brochure1PS2 Side 1

Brochure2PS Side2

I then went on to design my poster in Photoshop. I knew the images were 5×5 so I created the grid lines to help with the layout.



Once my designs were in place I then went on to create Apps in Aurasma.

I uploaded the trigger images first.


Once the trigger image is uploaded you then attach your video.


Once your video is uploaded you are then ready to ”PUBLISH”

It is that simple.






Marketing Photo Shoot #1 – Batley School Of Art

As I decided to base my module on Marketing Batley School Of Art

I carried out a photo shoot around the college and also shot the front of the building.

I mainly shot these images as a test shoot before I carried out my filming for my Marketing Project.







collegeCS2   StudentTS1-1

StudentTS1-2   StudentTS1-3

Augments Apps out their!

Research On AR Apps

Spot Crime: a powerful augmented reality application that shows you what crimes have happened around you recently

Sometimes obliviousness is a terrific thing, but that’s rarely the case when it comes to safety. With SpotCrime, users can gather a wealth of real-time crime information and alerts for nearly any location in the United States, United Kingdom, and selected parts of Canada. SpotCrime pinpoints your location via your smartphone’s GPS, pulling crime data from police departments, sheriff agencies, news media, and other sources. Crimes range from robberies and shootings to arrests and assaults, and the app pinpoints each occurrence with its respective icon on a map. Moreover, users can set up automated alerts and search for crimes surrounding a specific address or view them as a list accompanied with links to additional information. The app may not prevent crimes, but it will provide you with a comprehensive overview of the more dangerous avenues and times to be out and about in your neighborhood or park block. As the official SpotCrime description says, “don’t let anyone take your mojo

Wikitude World Browser (Android/iOS/Blackberry/Windows Phone) — Free

 Wikitude World Browser (Android/iOS/Blackberry/Windows Phone)

Wikitude World Browser is widely regarded as the king of all augmented reality browsers, and in a way, serves as a third eye of sorts. While using your smartphone’s camera in a given area, the the virtual browser — along with more than 3,500 associated content providers — offers you just about any geographically-relevant information you may find valuable in your travels. Useful information is often presented in the form of Wikipedia articles detailing the hallmarks of a specific landmark, or directions to the nearest ATM location or five-star Italian restaurant. Moreover, the app allows users to find hotels and similar accommodations through Yelp, TripAdvisor, and the like, while offering mobile deals and coupons for local stores in the vicinity. The built-in AR games, including the rollicking Alien Attack and bug-beating Swat the Fly, and the app’s ability to mark and share your favourite spots via Facebook are merely an added bonus

SnapShot Showroom (iOS) — Free

SnapShot Showroom (iOS)

Retail isn’t everyone’s cup of tea, but there will likely come a day when you’ll consider purchasing a decent sofa in lieu of the ratty, college-curated piece of work you call a couch. With SnapShop showroom, users can see what potential furniture may look like in the comfort of their living room, kitchen, bedroom, or any other desired area of their home. Once you capture an image of the desired room you wish to furnish, you can quickly browse and place assorted items (chairs, lamps, beds, tables, etc.) from the likes of big-name retailers like IKEA, Pier 1 Imports, Crate & Barrel, and Horchow, among others. Users can then resize the furniture, reposition it in the virtual environments, and try various patterns and color combinations until they find the right fit for their home. The furniture can even be purchased directly within the app afterward, conveniently saving you a trip to the store or the accompanying headache that goes hand-in-hand with the discovering you had the wrong dimensions all along

Layar (Android/iOS/Blackberry) — Free

Print only goes so far in a world bursting with digital, interactive multimedia. Clad in a baby blue interface and bundled with a commendable help function, the Layar app is designed to bring print content into the digital realm, allowing users to quickly scan and pull data from a variety of commonplace content using their smartphone or tablet. Once a print source has been scanned, the app can retrieve direct shopping links to particular products in a matter of seconds, or bring up videos encapsulating the latest cover shoot for a particular magazine. Furthermore, the app includes tools for sharing retrieved content via the typical social media avenues and touts features akin to the aforementioned Wikitude World Browser, providing a simple means for browsing and setting directions to nearby restaurants, ATMs, historical sites, and other notable places of interest. The ability to scan QR codes, magazines, and other print content may be more of a novelty than anything else, but it does make purchasing that designer tie that much easier.

Lookator (Android) — Free

Lookator (Android)

The like-minded WorkSnug may have once been our top-tier choice when it comes to apps for discovering Wi-Fi locations, but that was well before Lookator came to our attention.Whereas the aforementioned WorkSnug solely relies on user-created database of Wi-Fi locations, Lookator searches and finds Wi-Fi networks directly. Once installed, users merely need to launch the app, hold their smartphone or tablet up, and view directions to the nearest hotspots using continually updated vector-based models. Directions will undoubtedly lead you to a better signal, even if they’re not always 100-percent precise, and the app even presents each network’s relative signal strength and whether the desired network is password-protected. Lookator is a standout, especially when coupled with the WeFi app, enabling users to additionally scour crowdsourced data for quality networks just outside their mobile device’s selective range. Finding a coffee shop with free Wi-Fi to hunker down in has never been easier.

Blippar (Android) — Free

Blippar is the world’s leading augmented reality and image recognition app.

Millions of people are already ‘blipping’, unlocking everyday objects with their mobile phones and tablets to reveal hidden interactive experiences.

Blippar is your free magic ‘lens’ to access exclusive content, offers and real-time information from your favourite brands, publishers and retailers.

Aurasma (Android) — Free

Autonomy, a leading enterprise infrastructure company has a new technology that can change the way we look at and interact with physical objects. Called Aurasmsa, it works with smart phone and tablets to, in real time, turn static images or even objects into videos, games and interactive experiences. Aim your phone at a building and see a video about that building. Aim it at a picture in a newspaper and launch an interactive experience.

How does Augmented Reality work?


I found this blog post really simple to follow and understand.

Augmented Reality gathers a wide variety of user experiences. We distinguish 3 main categories of Augmented Reality tools.

Augmented Reality 3D viewers, like Augment, allow to place life-size 3D models in your environment thanks to the use of trackers.

Augmented Reality browsers enrich your camera feed with contextual information. For example, you can point your smartphone at a building to display its history or estimated value.

Augmented Reality games create immersive gaming experiences, like shooting games with zombies walking in your own bedroom!

Augmented reality devices

Augmented Reality can be used on all screens and connected devices :

On smartphones and tablets, Augmented Reality feels like a magic window. Hundreds of Augmented Reality apps are available on iPhone, iPad and Android.

On PC and connected TV, Augmented Reality works with a webcam, which can be quite cumbersome when you have to manipulate a tracker in front of your screen.

On connected glasses and lenses, Augmented Reality feels like being Robocop.

Augmented reality best practices

Choose an Augmented Reality solution according to your business needs:

Need to improve the efficiency of your sales team? Choose a turnkey solution like Augment.

Need to integrate an Augmented Reality feature in your own app or create a brand new game? Go for an Augmented Reality SDK.

Need to create an interactive print campaign with Augmented Reality features? Add a clear call-to-action on your print, and use an existing Augmented Reality viewer before investing time and money in your own app.

Augmented reality is defined as a form of technology where computer generated images is superimposed onto objects as a form of enhancement. They improve or augment what is already there.

The integration of the real with the simulated blurs the boundary between the two as well as enhancing our senses. Augmented reality is nearer to the real world than virtual reality which is based upon fully immersive artificial worlds.

What does augmented reality use to generate this enhancement? It uses a variety of media such as graphics, video, smell and touch to mimic those found in the real world. It also changes the way we view the world.

Is this a good or bad thing? The concept of enhancing the world around us is not new as graphics have been superimposed over real world objects for some time now, e.g. television.

But augmented reality has expanded beyond that to include mobile phones, video/computer games and military applications. Mobile phones especially the iPhone use augmented reality apps which allow you to view computer generated images that have been superimposed over real world images. An example of this is an app which helps you to find a restaurant: it does this by displaying restaurant signs/logos as you move in a particular direction.

Another useful type of app is a golf GPRS system which helps golfers around a course. It displays yardages for each of the 18 holes, shows where the hazards are, e.g. bunkers and advice and support on improving your game. If you are golfer then this app will appeal to you immensely – look for the Golfscape Augmented Reality Rangefinder from the Apple store.

Augmented reality is also used in marketing and advertising as a means of enhancing certain aspects of a product in order to make it more attractive which will boost sales. This is discussed in more detail in our augmented reality marketing article.

What is Augmented Reality? AR

Hi All

As part of my module at University I am required to explore and research Augmented Reality.

What is Augmented Reality?

Augmented Reality is a type of virtual reality that aims to duplicate the world’s environment in a computer. An augmented reality system generates a composite view for the user that is the combination of the real scene viewed by the user and a virtual scene generated by the computer that augments the scene with additional information. The virtual scene generated by the computer is designed to enhance the user’s sensory perception of the virtual world they are seeing or interacting with. The goal of Augmented Reality is to create a system in which the user cannot tell the difference between the real world and the virtual augmentation of it. Today Augmented Reality is used in entertainment, military training, engineering design, robotics, manufacturing and other industries.

Augmented Reality – AR, as it has quickly become known – has only recently become a phrase that trips easily off technologists’ lips; yet we’ve been seeing versions of it for quite some time. The idea is straightforward enough: take a real-life scene, or (better) a video of a scene, and add some sort of explanatory data to it so that you can better understand what’s going on, or who the people in the scene are, or how to get to where you want to go.

Sports coverage on TV has been doing it for years: slow-motion could be described as a form of augmented reality, since it gives you the chance to examine what happened in a situation more carefully. More recently cricket, tennis, rugby, football and golf have all started to overlay analytic information on top of standard-speed replays – would that ball have hit the stumps, the progress of a rally, the movement of the backs or wingers, the relative flights of shots – to tell you more about what’s going on. Probably the most common use is in American football where the “first down” line – the distance the team has to cover to continue its offence – is superimposed on the picture for viewers.

But those required huge systems. AR took its first lumbering steps into the public arena eight years ago: all that you needed to do was strap on 10kg of computing power – laptop, camera, vision processor – and you could get an idea of what was feasible. The American Popular Science magazine  wrote about the idea in 2002 – but the idea of being permanently connected to the internet hadn’t quite jelled at that point.

“AR has been around for ages,” says Andy Cameron, executive director of Fabrica, an interactive design studio which works with Benetton, “maybe going back as far as the 1970s and art installations that overlaid real spaces with something virtual.” He mentions in particular the work of pioneering computer artist Myron Krueger.

What’s changed in the past year is that AR has come within reach of all sorts of developers – and the technology powerful enough to make use of it is owned by millions of people, often in the palms of their hands.

The arrival of powerful smartphones and computers with built-in video capabilities means that you don’t have to wait for the AR effects as you do with TV. They can simply be overlaid onto real life. Step forward Apple’s iPhone, and phones using Google’s Android operating system, both of which are capable of overlaying information on top of a picture or video.

Within the small world of AR, one of the best-known apps is that built by Layar, which – given a location, and using the iPhone 3GS’s inbuilt compass to work out the direction you’re pointing the phone – can give you a “radar map” of details such as Wikipedia information, Flickr photos, Google searches and YouTube videos superimposed onto a picture you’ve taken of the scene. For Americans, it will also pull in details from the government’s economic Recovery Act – so that if you’re on Wall Street and want to see how many billions went into which building, it will show you.

Or, more usefully, Yelp offers an augmented reality application that will show you ratings and reviews for a restaurant before you walk in – the sort of thing that could make restaurants quiver with delight, or shudder in horror.

Or maybe it wouldn’t need to know where it is; only who it’s looking at. A prototype application demonstrated at the Mobile World Congress in Barcelona in February took things a little further again. Point the phone at a person and if it can find their details, it will pull them off the web and attach details – their Twitter username, Facebook page and other facts – and stick them, rather weirdly, into the air around their head (viewed through your phone, of course). “It’s taking social networking to the next level,” says Dan Gärdenfors, head of user experience research at The Astonishing Tribe, a Swedish mobile software company.

And there are fabulously useful applications: at Columbia University, computer science professor Steve Feiner and PhD candidate Steve Henderson have created their Augmented Reality for Maintenance and Repair (Armar) project. It combines sensors, head-up displays, and instructions to tackle the military’s maintenance needs: start working on a piece of kit, and the details about it pop up in front of you. Imagine if you could put on a pair of special goggles when you needed to investigate your car’s engine, or a computer’s innards, and the detail would pop up. That’s the sort of idea that Armar is trying to implement, though for the military at first..

Yet it’s fashion which seems to have leapt quickest into this technology. The T-shirt with AR in London Fashion Week was developed by Cassette Playa, a label that has been worn by Lily Allen, Rihanna and Kanye West. Carri Munden, who designed it with the Fashion Digital Studio at the London College of Fashion, described it as “mixing reality and fantasy”. Adidas, too, has launched trainers with AR symbols in the tongues: hold them to a webcam and you are taken to interactive games on the Adidas site.

The process by which the strange symbols get translated into images is simple enough: the website takes the feed from your webcam (you have to explicitly allow it to do so, so there are no security worries) and analyses it for the particular set of symbols that the program is looking for. (Some easy calculations mean the symbols can be detected whichever way up you hold the item.) Videos and pictures are then sent back to you.

Andy Cameron says that the arrival of an open-source, hence free, AR tool kit has let companies build their own AR applications, using Flash – the pervasive animation and video technology used for many online ads and YouTube’s videos – “which immediately meant you had huge penetration, because Flash is everywhere”. (Something like 98% of all computers are reckoned to have Adobe’s Flash Player installed.)

“If you build your AR application with Flash, then you can get it out to everybody in the world with a computer with a webcam,” says Cameron.

Benetton is using AR in its latest campaign, called “It’s My Time” which aims to get members of the public to put themselves forward as potential models, and uses AR to show more details about existing models. But its first most visible use of AR was last year in issue 76 of Benetton’s Colors magazine, a quarterly fashion product. Dozens of pages have AR symbols: hold the page up to a webcam, and you see film and more photos of the person on the page. “The Colors editor and the creative director of Fabrica got very excited about it,” says Cameron.

Cameron can see huge potential which could even revive the fortunes of print advertising. “Think of a commercial page, an advert, in a fashion magazine. It’s pretty expensive. With this – and this is the way that the more hard-nosed people in Benetton saw the advantage – it means that you can get more products on the page.” Print an AR code, get people to come to the site, and you can show them so much more, while measuring the return from your effort.

The technical cost is a tiny part of the overall effort. “The printing and photography cost [of the advert] is the same. And the development cost is pretty small.”

And of course where advertisers go, the publications that house them are sure to go as well. Esquire magazine in the US and Wallpaper* in Europe have done “augmented reality” editions, with Robert Downey Jr coming to life on the cover of the former, and AR text providing videos and animation in the latter. But there are more possibilities for journalism using AR: for example if you “geotag” newspaper articles (so that you say that an item relates to a particular place) then someone visiting a site could learn about events relevant to the area via their smartphone.

Book publishers too are leaping in: Carlton Publishing will release an AR book in May, featuring dinosaurs that pop out of the pages when viewed, yes, through a webcam. Future releases include war, sport and arts titles which will also have extra AR elements.

Yet in media it’s the advertisers who are most excited. The possibilities of geotagged, targeted adverts – which in effect hang in the air until someone comes along to find them with a smartphone – or of AR adverts which open up a whole new world of opportunities (and perhaps discounts or loyalty bonuses) when you follow them through – are yet another glimpse of the holy grail ofads that know exactly who and where you are.

Is there a risk that we’ll all become AR’d out – that it will become boring as advert after advert invites us to hold it up to a webcam? “What’s hot today is ancient history tomorrow,” says Cameron. “There have been a lot of bad uses of this technology with a rush to use it. We have had the chance to reflect on what it means and how to use it. The key is that it should be an enhancement of the stuff on the printed page.”

Even so we’re still in the early stages, he argues. “It’s very primitive – having to use a webcam, holding a magazine up to it. Obviously we’re really interested in the opportunities with handheld devices. It’s very frustrating that the iPhone doesn’t allow access to the live video stream.” (Nor does it run Flash, another problem for would-be AR designers.) “People in design are very annoyed with Steve Jobs,” he observes. “We don’t really understand why Apple won’t allow that.”

Given that access, he says, “you could hold your iPhone up to a billboard and get something amazing right there”. What about the alternative, such as Google’s Android-based Nexus phone? “It looks like you could do it on that,” he says. But of course the iPhone is a target market. “Maybe Apple wants to keep that for itself,” Cameron says. “Maybe they’re lodging patents. Or maybe the processor on the iPhone isn’t fast enough.”

Yet there are some who think that AR has already had its brief time in the sun. At the Like Minds conference in Exeter at the beginning of March, Joanne Jacobs, a social media consultant, described an AR application that demanded you buy a T-shirt and then go and sit in front of your webcam – so you could play Rock, Paper, Scissors. By yourself.

“It’s hopeless,” Jacobs said.

Cameron admits to some uncertainty about AR’s measurable impact. “I don’t know if it sells more things, but it seems clearly a good thing if we can get people who may be customers to participate in the adverts.” But, he adds: “If people start to play with the adverts in a way that exposes them to more products, that’s got to help bring a commercial return.”

Article from –