Painting With Light – Workshop – Photoshop

One of my workshops for EDM (Exploring Digital Media) was to explore working with layers and Painting with Light in Photoshop.

We did this by photographing a Motorbike in the studio using various lighting angels and keeping the camera in a fixed position.

Then in Photoshop the images were edited by layering the images and painting in from each image (layer) the parts that were correctly exposed.

This process is used because it is very difficult to get the correct lighting in just one shot.

This technique is used widely in Car Advertising.

YOU TUBE TUTORIAL

This is my edit of Motorbike in the studio processed in Photoshop.

Started with my base image.

Screen Shot 2015-04-13 at 10.51.03

And used the other images to paint in using the brush tool and

layer mask the different parts of the bike.

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Added a Texture and Reflection

MotorBike

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Marketing Photo Shoot #1 – Batley School Of Art

As I decided to base my module on Marketing Batley School Of Art

I carried out a photo shoot around the college and also shot the front of the building.

I mainly shot these images as a test shoot before I carried out my filming for my Marketing Project.

3D DESIGN | FASHION | GRAPHICS

College1A3JPeg

College3A3JPeg

College2A3JPeg

College4A3JPeg

College5A3JPeg

collegeCS2   StudentTS1-1

StudentTS1-2   StudentTS1-3

Augments Apps out their!

Research On AR Apps

Spot Crime: a powerful augmented reality application that shows you what crimes have happened around you recently

Sometimes obliviousness is a terrific thing, but that’s rarely the case when it comes to safety. With SpotCrime, users can gather a wealth of real-time crime information and alerts for nearly any location in the United States, United Kingdom, and selected parts of Canada. SpotCrime pinpoints your location via your smartphone’s GPS, pulling crime data from police departments, sheriff agencies, news media, and other sources. Crimes range from robberies and shootings to arrests and assaults, and the app pinpoints each occurrence with its respective icon on a map. Moreover, users can set up automated alerts and search for crimes surrounding a specific address or view them as a list accompanied with links to additional information. The app may not prevent crimes, but it will provide you with a comprehensive overview of the more dangerous avenues and times to be out and about in your neighborhood or park block. As the official SpotCrime description says, “don’t let anyone take your mojo

Wikitude World Browser (Android/iOS/Blackberry/Windows Phone) — Free

 Wikitude World Browser (Android/iOS/Blackberry/Windows Phone)

Wikitude World Browser is widely regarded as the king of all augmented reality browsers, and in a way, serves as a third eye of sorts. While using your smartphone’s camera in a given area, the the virtual browser — along with more than 3,500 associated content providers — offers you just about any geographically-relevant information you may find valuable in your travels. Useful information is often presented in the form of Wikipedia articles detailing the hallmarks of a specific landmark, or directions to the nearest ATM location or five-star Italian restaurant. Moreover, the app allows users to find hotels and similar accommodations through Yelp, TripAdvisor, and the like, while offering mobile deals and coupons for local stores in the vicinity. The built-in AR games, including the rollicking Alien Attack and bug-beating Swat the Fly, and the app’s ability to mark and share your favourite spots via Facebook are merely an added bonus

SnapShot Showroom (iOS) — Free

SnapShot Showroom (iOS)

Retail isn’t everyone’s cup of tea, but there will likely come a day when you’ll consider purchasing a decent sofa in lieu of the ratty, college-curated piece of work you call a couch. With SnapShop showroom, users can see what potential furniture may look like in the comfort of their living room, kitchen, bedroom, or any other desired area of their home. Once you capture an image of the desired room you wish to furnish, you can quickly browse and place assorted items (chairs, lamps, beds, tables, etc.) from the likes of big-name retailers like IKEA, Pier 1 Imports, Crate & Barrel, and Horchow, among others. Users can then resize the furniture, reposition it in the virtual environments, and try various patterns and color combinations until they find the right fit for their home. The furniture can even be purchased directly within the app afterward, conveniently saving you a trip to the store or the accompanying headache that goes hand-in-hand with the discovering you had the wrong dimensions all along

Layar (Android/iOS/Blackberry) — Free

Print only goes so far in a world bursting with digital, interactive multimedia. Clad in a baby blue interface and bundled with a commendable help function, the Layar app is designed to bring print content into the digital realm, allowing users to quickly scan and pull data from a variety of commonplace content using their smartphone or tablet. Once a print source has been scanned, the app can retrieve direct shopping links to particular products in a matter of seconds, or bring up videos encapsulating the latest cover shoot for a particular magazine. Furthermore, the app includes tools for sharing retrieved content via the typical social media avenues and touts features akin to the aforementioned Wikitude World Browser, providing a simple means for browsing and setting directions to nearby restaurants, ATMs, historical sites, and other notable places of interest. The ability to scan QR codes, magazines, and other print content may be more of a novelty than anything else, but it does make purchasing that designer tie that much easier.

Lookator (Android) — Free

Lookator (Android)

The like-minded WorkSnug may have once been our top-tier choice when it comes to apps for discovering Wi-Fi locations, but that was well before Lookator came to our attention.Whereas the aforementioned WorkSnug solely relies on user-created database of Wi-Fi locations, Lookator searches and finds Wi-Fi networks directly. Once installed, users merely need to launch the app, hold their smartphone or tablet up, and view directions to the nearest hotspots using continually updated vector-based models. Directions will undoubtedly lead you to a better signal, even if they’re not always 100-percent precise, and the app even presents each network’s relative signal strength and whether the desired network is password-protected. Lookator is a standout, especially when coupled with the WeFi app, enabling users to additionally scour crowdsourced data for quality networks just outside their mobile device’s selective range. Finding a coffee shop with free Wi-Fi to hunker down in has never been easier.

Blippar (Android) — Free

Blippar is the world’s leading augmented reality and image recognition app.

Millions of people are already ‘blipping’, unlocking everyday objects with their mobile phones and tablets to reveal hidden interactive experiences.

Blippar is your free magic ‘lens’ to access exclusive content, offers and real-time information from your favourite brands, publishers and retailers.

Aurasma (Android) — Free

Autonomy, a leading enterprise infrastructure company has a new technology that can change the way we look at and interact with physical objects. Called Aurasmsa, it works with smart phone and tablets to, in real time, turn static images or even objects into videos, games and interactive experiences. Aim your phone at a building and see a video about that building. Aim it at a picture in a newspaper and launch an interactive experience.

How does Augmented Reality work?

RESEARCH

I found this blog post really simple to follow and understand.

Augmented Reality gathers a wide variety of user experiences. We distinguish 3 main categories of Augmented Reality tools.

Augmented Reality 3D viewers, like Augment, allow to place life-size 3D models in your environment thanks to the use of trackers.

Augmented Reality browsers enrich your camera feed with contextual information. For example, you can point your smartphone at a building to display its history or estimated value.

Augmented Reality games create immersive gaming experiences, like shooting games with zombies walking in your own bedroom!

Augmented reality devices

Augmented Reality can be used on all screens and connected devices :

On smartphones and tablets, Augmented Reality feels like a magic window. Hundreds of Augmented Reality apps are available on iPhone, iPad and Android.

On PC and connected TV, Augmented Reality works with a webcam, which can be quite cumbersome when you have to manipulate a tracker in front of your screen.

On connected glasses and lenses, Augmented Reality feels like being Robocop.

Augmented reality best practices

Choose an Augmented Reality solution according to your business needs:

Need to improve the efficiency of your sales team? Choose a turnkey solution like Augment.

Need to integrate an Augmented Reality feature in your own app or create a brand new game? Go for an Augmented Reality SDK.

Need to create an interactive print campaign with Augmented Reality features? Add a clear call-to-action on your print, and use an existing Augmented Reality viewer before investing time and money in your own app.

http://augmentedev.com/how-augmented-reality-works.php

Augmented reality is defined as a form of technology where computer generated images is superimposed onto objects as a form of enhancement. They improve or augment what is already there.

The integration of the real with the simulated blurs the boundary between the two as well as enhancing our senses. Augmented reality is nearer to the real world than virtual reality which is based upon fully immersive artificial worlds.

What does augmented reality use to generate this enhancement? It uses a variety of media such as graphics, video, smell and touch to mimic those found in the real world. It also changes the way we view the world.

Is this a good or bad thing? The concept of enhancing the world around us is not new as graphics have been superimposed over real world objects for some time now, e.g. television.

But augmented reality has expanded beyond that to include mobile phones, video/computer games and military applications. Mobile phones especially the iPhone use augmented reality apps which allow you to view computer generated images that have been superimposed over real world images. An example of this is an app which helps you to find a restaurant: it does this by displaying restaurant signs/logos as you move in a particular direction.

Another useful type of app is a golf GPRS system which helps golfers around a course. It displays yardages for each of the 18 holes, shows where the hazards are, e.g. bunkers and advice and support on improving your game. If you are golfer then this app will appeal to you immensely – look for the Golfscape Augmented Reality Rangefinder from the Apple store.

Augmented reality is also used in marketing and advertising as a means of enhancing certain aspects of a product in order to make it more attractive which will boost sales. This is discussed in more detail in our augmented reality marketing article.

http://www.vrs.org.uk/augmented-reality/what-is-ar.html

The10 things you need to know about augmented reality!

RESEARCH

1. What is augmented reality?

Augmented reality is a way of fusing the real and the virtual world by overlaying digital data on to real-world analogue views. Augmented reality applications are appearing in products as diverse as T-shirts on fashion cat walks, interactive games,

2. How does it work?

Applications generally use one of two approaches: marker-based and location-based.

Markers work by having software recognise a particular pattern, such as a barcode or symbol, when a camera points at it, and overlaying a digital image at that point on the screen. If the image is three-dimensional or animated, the effect is of a digital experience unfolding on the surface upon which the pattern is printed.

Location-based applications use the ability of a particular device to record its position in the world and then offer data that’s relevant to that location: finding your way around a city, remembering where you parked the car, naming the mountains around you or the stars in the sky.

3. What’s different about developing augmented reality applications?

Most augmented reality applications rely on superimposing either 3D-generated computer imagery or some form of descriptive knowledge over the real-time images obtained through a camera, webcam or phone. This requires a good understanding of image processing and computer vision techniques, mainly for tracking either markers or the natural features on which this imagery is superimposed.

Computer-generated imagery has to look realistic and be properly aligned with the real environment in order to create an authentic impression. Most of the applications are designed for the general public so a good understanding of intuitive user interfaces is also required to provide a seamless experience.

4. What other skills do you need?

AR developers chiefly need a mixture of advanced computer vision skills, 3D modelling and desktop, web or mobile programming. A grasp of 3D modelling should include texturing, shading and rendering.

Preferred programming languages can vary according to the platform but are usually C++ and C#.

Last, but not least, the bleeding-edge nature of the field means that would-be AR developers should have a passion for pushing the boundaries of new technologies. Keeping abreast of new research in the field is a must – a lot of the technologies come from university-based R&D projects.

5. Are there any AR platforms to work with?

The Dutch-based company Layar has a platform, or augmented reality browser, that runs on the iPhone 3G and Google’s Android. Layar works by using a combination of the mobile phone’s camera, compass and GPS data to identify the user’s location and field of view, retrieve data based on those geographical coordinates, and overlay that data over the camera view.

Qualcomm has also unveiled a new software development kit for the Google Android operating system that will make it easier for developers to create new augmented reality apps for devices running Google’s mobile operating system.

6. How can you get into AR?

One of the simplest ways is to develop for an existing platform such as Layar is to join the thriving community of developers busy utilising the browser to deliver functionality.

C2K is one such developer with its Conquar game, which handles most of the game engine – usernames and logins etc – on the C2K server. Developers code in JavaScript Object Notation (JSON) to the platform and Layar is then responsible for making it display on the iPhone and Android phones.

Through the API of Layar and JSON, developers can make use of the triggers such as a web view and also place action buttons such as watch video, listen to audio and call a phone number. This kind of data is provided with PHP.

7. Where’s AR going to be big?

The world of retail is one sector with myriad opportunities for augmented reality applications, especially on-line. Here, the lack of the ‘try-on’ phase before buying for many products including fashion, jewellery, watches, glasses and home products is an incentive for companies to try out augmented reality applications.

Holition is one augmented reality retailer offering these real-time try on opportunities. This can be combined with providing extra information for the products being displayed.

8. What about education?

The technology offers many opportunities to support experiential and location-based learning by layering data and information on top of the real-world.

Adding historical context to a particular place, highlighting geometric shapes and hidden angles in buildings are just a couple of examples of ways that lessons could be brought to life.

The explosion in popularity of mobile phone apps offers hundreds of possibilities for educators to bring AR into the classroom with relative ease. Apps like Pocket Universe provide star maps relative to your location and offer educators the opportunity to bring objects that are traditionally seen ‘out there’ right into the classroom

9. What’s the future for augmented reality?

Perhaps the biggest innovations will come when we step away from the screen. At the moment the majority of AR applications use a camera and screen of some kind, and while the effects are often spectacular, the screen still acts as a barrier.

10. Any other uses?

AR has been around for a long time. One of the oldest examples is the double exposure technique by which the impression of a ghost can be created on stage. The military also equips pilots with goggles that provide a layer of radar data over the real-world view to enable them to target missile attacks.

http://www.cwjobs.co.uk/careers-advice/it-glossary/the-10-things-you-need-to-know-about-augmented-reality

INTRODUCTION TO DIGITAL MEDIA

In this module I will be exploring digital media and the applications available to me to expand my creativity with my photography.

I will be looking at and researching artworks, photographs, digital apps and augmented reality apps.

The research will inform me and help me develop a better understanding of digital environments and understand its context for creative photographic imagery.

The assignment attached to this module gives me two options.

OPTION A – MARKETING.

This should be focused on marketing The Batley School Of Arts. I need to investigate, explore and innovate a creative promotion for the art school.

OPTION B – RESEARCH

I need to explore the potential for the use of images (in the broadest sense) to help improve the live of others.

I have chosen to research and explore Option A for my assignment.

MARKETING APPLICATIONS